Delivering Your Marketing Message: Planning Productive Promotions
CLD3-2: Delivering Your Marketing Message: Planning Productive Promotions
Authored by: Jennifer Bridge Ken Culp Janet Johnson
Abstract
Effective marketing messages build awareness and interest in an organization's programs, products, and services. Successful promotions begin with a plan to deliver the right message to the right people for greatest participation and impact.
Core Details
Publication ID
CLD3-2
Status
Major Revision
Publication Date
May. 8, 2019
Series
Multi-Part Series
N/A
Categorical Details
Department(s)
Language
English
Peer Reviewed?
Yes
