CLD3-3: Building Your Marketing Toolkit

Jennifer Bridge, Ken Culp, Janet Johnson | May. 8, 2019 (Major Revision)

To begin assembling your organization's marketing toolkit, ask the following question: What are the most basic and useful tools that could be implemented to market our organization, its programs and activities?

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CLD3-2: Delivering Your Marketing Message: Planning Productive Promotions

Jennifer Bridge, Ken Culp, Janet Johnson | May. 8, 2019 (Major Revision)

Effective marketing messages build awareness and interest in an organization's programs, products, and services. Successful promotions begin with a plan to deliver the right message to the right people for greatest participation and impact.

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CLD3-1: Marketing Your Organization: The Power of Image

Jennifer Bridge, Ken Culp, Janet Johnson | Mar. 27, 2019 (Major Revision)

Communities embrace and support organizations that implement an effective marketing plan. An effective marketing plan helps organizations communicate their purpose and build an image through branding.

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CLD1-8: Understanding Generational Differences

Ken Culp | Feb. 23, 2017 (Reprinted)

Family members who have shared the same experiences and usually have similar values can view the same situations or recall specific events so differently. These differences in perspective are usually attributable to generational differences.

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4LB-12LO: Volunteer Kentucky! Session 1: Overview

Ken Culp | Feb. 1, 2017 (New)

Session Goal: To introduce a framework for community volunteer and/or leadership organizations to follow when generating, educating, mobilizing and sustaining volunteers.

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4LB-15LO: Volunteer Kentucky! Session 4: Mobilize

Ken Culp | Feb. 1, 2017 (New)

Session Goal: To mobilize attendees to accomplish organizational goals by engaging, motivating and supervising members, participants, volunteers and leaders.

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4LB-13LO: Volunteer Kentucky! Session 2: Generate

Ken Culp | Feb. 1, 2017 (New)

Session Goal: To examine organizational processes leading to successful participant recruitment and the fulfillment of mutually satisfying community service goals.

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4LB-16LO: Volunteer Kentucky! Session 5: Sustain

Ken Culp | Feb. 1, 2017 (New)

Session Goal: To improve organizational viability by sustaining members, volunteers and leaders.

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4LB-14LO: Volunteer Kentucky! Session 3: Educate

Ken Culp | Feb. 1, 2017 (New)

Session Goal: To develop the educational processes that ensure a successful participant experience and continued service to the organization.

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4LB-17LO: Volunteer Kentucky! Session 6: Culminate

Ken Culp | Feb. 1, 2017 (New)

Session Goal: Participants will celebrate completion of the Volunteer Kentucky! Series; demonstrating competence as volunteer administrators by sharing culminating projects.