CLD2-1-ANR: Understanding Your Organization's Culture: ANR Facilitator's Guide

Kristina Hains, Janet Johnson | Jan. 19, 2021 (New)

Effective leaders have a profound effect upon the culture of their organizations. Leaders hire and fire, determine policies, and are organizational role models. All of these factors impact an organization's culture. Therefore, it is important that leaders understand the basics behind culture and how to influence it toward desired results.

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CLD3-2: Delivering Your Marketing Message: Planning Productive Promotions

Jennifer Bridge, Ken Culp, Janet Johnson | May. 8, 2019 (Major Revision)

Effective marketing messages build awareness and interest in an organization's programs, products, and services. Successful promotions begin with a plan to deliver the right message to the right people for greatest participation and impact.

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CLD3-3: Building Your Marketing Toolkit

Jennifer Bridge, Ken Culp, Janet Johnson | May. 8, 2019 (Major Revision)

To begin assembling your organization's marketing toolkit, ask the following question: What are the most basic and useful tools that could be implemented to market our organization, its programs and activities?

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CLD3-1: Marketing Your Organization: The Power of Image

Jennifer Bridge, Ken Culp, Janet Johnson | Mar. 27, 2019 (Major Revision)

Communities embrace and support organizations that implement an effective marketing plan. An effective marketing plan helps organizations communicate their purpose and build an image through branding.